Seller FAQs
Data-Backed Valuation
Confidential by Design
Qualified Buyer Sourcing
Deal Leadership
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Valuation & Pricing
Pricing is strategy. We use market evidence and buyer behavior to set expectations and maximize outcome.
How do you determine what my business is worth?
We estimate a Most Probable Selling Price (MPSP) by recasting EBITDA or SDE, reviewing comparable sales, evaluating risk, and applying market-supported multiples. The goal is a price supported by real buyer behavior—not guesses or inflated expectations.
How do you handle valuation disagreements?
We go back to data: financial performance, risk profile, comparable transactions, and current buyer demand. If expectations and the market don’t match, we adjust strategy based on evidence—not emotion.
How do buyers actually decide what to pay?
Buyers are purchasing future cash flow, adjusted for risk. Cleaner earnings, stronger systems, and less uncertainty typically support higher multiples and better terms.
What risks could reduce my sale price?
Confidentiality & Marketing
We protect your business, your staff, and your customers while creating the right level of market exposure.
How do you keep the sale confidential?
How do you find qualified buyers?
What happens if my business doesn’t sell?
Buyers & Screening
How do you screen buyers?
What makes my business attractive to buyers?
Timing & Preparation
How long does it typically take to sell a business?
Most solid transactions take 6–12 months from engagement to closing, depending on readiness, pricing, and market conditions. If you pursue “best-in-class” preparation to materially raise value, that can take 12–24+ months—often worth it when it increases price and reduces deal risk.
Will you help me prepare before going to market?
What is my role during the sale process?
Negotiation & Due Diligence
What role do you play in negotiations?
We lead negotiations, protect your leverage, manage buyer expectations, and keep the focus on both price and structure—so the deal matches your goals, not just a headline number.
How do you manage due diligence?
We prepare you in advance, organize documentation, anticipate buyer questions, and manage timelines. The goal is fewer surprises, faster diligence, and fewer “re-trades.”
Can you help me understand deal structures?
How do you protect me from deal fatigue?
What happens after we accept an offer?
Fees & Representation
What is your fee structure?
Do you represent buyers as well as sellers?
We primarily represent sellers. If dual agency is ever considered, it is disclosed in writing and only proceeds with your informed consent. We also assist Buyers with purchasing outside businesses listings.
Experience, Differentiation & Post-Exit Alignment
What experience do you have selling businesses like mine?
What distinguishes you from other brokers?
We combine transaction expertise with exit-planning discipline. We don’t treat your business like a listing—we treat it like a financial asset that will influence your wealth and retirement options and act accordingly.
Why should I hire a broker instead of selling myself?
How do you align the sale with my post-exit goals?
Using CEPA principles, we consider more than price. We align the sale to your priorities around cash, continuity, control, and culture—so the sele supports your next best life.
How do you work with my CPA, attorney, and financial advisor?
Will I have to carry financing?
Talk to a Confidential Advisor
Get clear next steps on valuation, timing, and the best way to protect confidentiality.
Seller Valuation & Readiness Checklist
A practical checklist of what buyers and lenders look for—so you can reduce risk and maximize value.
We’ll send it to you within 1–2 business days.
See the Selling Process
Understand the major phases from valuation through closing.
